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Profile Information

Hometown:

New York

Recruiting Specialty or Niche Market

Accounting, Sales, Human Resources, Executive Search, Finance, Pharma, Other

Geographic Coverage Area

Northeast region

# Years of Recruting/Staffing Experience

About Me:

KENSINGTON MARKETING & STAFFING SOLUTIONS

BIOGRAPHY

Sol Friedman, consultant, an Adelphi University graduate, has over a decade of hands on experience in healthcare marketing,staffing and management. He is recognized by his peers as a highly motivated and accomplished marketing professional with experience in marketing strategies, ethnic marketing, market positioning and branding, physician network development, collateral materials development and project management.

Sol has consulted on engagements involving the management of large multi-site facilities and single specialty medical groups as well as newly established ancillary services. Sol works closely with healthcare providers in evaluating new business development, conducting market feasibility studies and operational assessments.

His cross industry exposure include working with HMO and PPO networks, Certified Home Healthcare (CHHA) organizations, Radiology facilities, Medical Specialty practices, Long Term Care and ancillary service providers, Telemedicine and Disease Management services, Women’s Health Initiatives, Corporate Wellness and Community Healthcare Programs.

Mr. Friedman has held positions with Healthfirst, a managed care organization, as a Network Development specialist, where he successfully developed member and physician markets. In that role he represented the HMO in Brooklyn and Queens and acted as liaison to several key hospitals.

He also served as the Director of Marketing for Heartlink, a telemedicine/demand management services company; specializing in cardiac and pulmonary monitoring, PERS units, nurse triage, and enhanced physician answering services. During his tenure, he launched the company and developed a focused marketing approach. This resulted in the development of several secondary markets for the company in the areas of chronic disease management, emergency triage for pediatric and primary care doctors, and health risk appraisals for Corporate Wellness Programs.

In addition, Sol served as the Vice President of Business Development at a large imaging center, where he worked closely with physician leadership and management to define the focus of the practice, develop new modalities and implement effective marketing strategies for enhancing patient flow and improving profitability.

This combination of industry and managed care experience are used effectively in his ongoing consulting to healthcare ventures.

KENSINGTON MARKETING & STAFFING SOLUTIONS

SERVICES OFFERED

 Marketing / Relationship Management
The development and implementation of marketing plans to increase patient volume and company revenue, Including:
• Provider network development
• Marketplace Dynamics and New Business development strategies
• Expansion and Identification of New Revenue Sources
• Collateral materials development
• Demographic Analysis
• Feasibility and Market Studies
• Marketing implementation
• Promotion, Branding and Advertising

 Operations Enhancement / Training and Education
• Patient satisfaction surveys and analysis
• Referrals identified by physician and payor
• Assessment of the patient base and work flow within the practice
• Educate staff on workflow efficiency and customer relations
• Monitoring staff productivity and quality
• Operations streamlining strategies
• Modalities development

 Employee Recruitment and Education
• Advertise, screen, interview, and recommend
• Executive Placement
• Recruitment of Physicians, Ancillary Service and Clerical Support Staff
• Personnel Organization Chart and Job Descriptions

KENSINGTON MARKETING & STAFFING SOLUTIONS

Economic Development & Training

PROJECT HIGHLIGHTS

• Conducted a needs assessment and feasibility study for the Brooklyn Collaborative, a coalition of minority organizations in South Brooklyn (St.Nicholas Neighborhood Preservation Corps; Southside United Housing Development Fund Inc. [Los Sures], United Jewish Organizations of Williamsburg, Brooklyn Navy Yard Development Corp.) formed to explore economic development opportunities for their communities. Presented final report to prospective vendors and funding sources resulting in the initiation of several outsourcing contracts.

• Established and directed the Occupational Skills Training Institute in Queens, NY, a business school offering paralegal and office skills training. Coordinated licensing effort, curriculum and site development. Networked with community-based organizations, and utilized advertising campaigns, and public presentations to recruit students and staff. Oversaw the design of brochures, catalog, and marketing materials.

• Directed the H.R.A. ADC-U Work Experience Program for Brooklyn and Queens. Cultivated partnerships with public, private and non-profit organizations, and negotiated placement agreements. Fostered the development of work experience opportunities for displaced professionals. Developed over 200 host sites, and managed worksite relationships.

• Initiated development of an internship program for new Americans seeking careers in the legal profession. Worked in close collaboration with the New York Legal Assistance Group.

• Revitalized a citywide job placement program, sponsored by the Professional Career Services of Agudath Israel of America, serving displaced middle managers and executives. Researched and developed job leads for applicants, improving quality and range of placement opportunities. Developed ancillary services for applicants including career transition preparation, interview/networking coaching, resume writing, job search support clubs, and skills assessment. Trained placement counselors and support staff, greatly improving the quality of service.

PARTIAL HEALTHCARE CLIENT LIST

LASER & VARICOSE VEIN TREAMENT CENTER

MJT MANAGEMENT INC.

PROFESSIONAL HEALTH IMAGING, P.C.

BAY IMAGING

MODERN MEDICAL IMAGING

OMEGA IMAGING

HEALTHFIRST, INC. (HMO)

ADVANCED MONITORED CAREGIVING

HEARTLINK, INC

GIRLING HEALTHCARE OF NEW YORK, INC

AMERICARE, INC

REVIVAL HOME HEALTHCARE

HYDE PARK HOME ATTENDANTS SERVICES

OMNI MANAGED HEALTHCARE, INC

LIFEBANK

NY VASCULAR DIAGNOSTIC CENTER

COMPREHENSIVE PHARMACY SERVICES

BERGEN REGIONAL MEDICAL CENTER

NEW HOPE COMMUNITY FOR DEVELOPMENTAL DISABILITIES

BROOKLYN COLLABORATIVE

Partial Client List- Non Profit
Survivors of the Shoah Visual History Foundation
Human Resources Administration of New York
New York Legal Assistance Group (NYLAG)
Occupational Skills Training Institute
Project Social Care
COJO of Flatbush
Iranian Rescue Committee
Kensington Neighborhood Development

Partial General Business Client List
Bridge Brokers
Credit Distinction
Marketserv
Telemasters

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At 6:23am on July 3, 2007, Ralph Schirmer said…: Sol,
I am an independent Healtcare Recruiter interested in joining the Healthcare Group. How do I do so?
Ralph Schirmer @ 513-420-0053 or rschirmer@cinci.rr.com